A Fresh New Look
As Genex enters its next stage of development, so does our brand identity. These new visuals will be present at all touchpoints in our sales channels.
Our new website allows us to provide customers the nearest location for our Genex products through the distributor map.
The new visual identities will be rolled out on our digital platforms, packaging and marketing materials from the 1st of July. This will be an immediate change for all new products and marketing materials, however in the interests of their environmental policy, existing stock will continue to be sold with the retired logos. That means for a time, you see both brand identities in circulation.
Colour
Genex is now green, to represent our immediate future of EV tech and our vision for the future.
Movement
Our Genex logo is written with a forward slant (italics) to portray forward movement and progression.
Lightning
The Genex logo is conductive, with electricity present between the “N” and the “E”. This provides a link between Genex and our electrical product category.
Plug In Future
The classic electrical plug shows itself in the space between “E” and “X”, a hint at our new mobility, and future Genex product.